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Curriculum subject

Marketing Research

Subject
Subject code I227
Subject name Marketing Research
Credit points 2 CP
Grading method Grade prelim
Curriculum subject
Curriculum 2008 TS
Study year 2
Semester Spring semester
Subject type Mandatory
Academicians
Merike Maamets
Subject loads
Lecture 8
Practice 16
46
General description
Uses of primary and secondary data in market intelligence. Defining the market research problem. Developing a research approach. Research methods. Data analysis methods. Communication of research studies. Future directions in marketing research.
Practical skills: Designing market research studies. Sampling. Questionnaire design. Data collection, preparation and analysis of survey data.
Current rounds
None
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