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Subject 'Marketing Research'

Name in Estonian: Turu-uuringud

Year:   2007/2008    2008/2009    2009/2010    2010/2011    2011/2012    

State codeI227
Study languageEstonian
Chair
Credit points 2 CP; 3 ECTS
Grading method Grade prelim

General description

Uses of primary and secondary data in market intelligence. Defining the market research problem. Developing a research approach. Research methods. Data analysis methods. Communication of research studies. Future directions in marketing research.
Practical skills: Designing market research studies. Sampling. Questionnaire design. Data collection, preparation and analysis of survey data.

Is taught in following curricula

2010: TS  
2009: TS  
2008: TS  
2007: TS  
2006: TS  
2005: TS  
2004: TS  
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