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Curriculum subject

Art of Persuation

Subject
Subject code I224
Subject name Art of Persuation
Credit points 2 CP
Grading method Grade prelim
Curriculum subject
Curriculum 2008 TS
Study year 2
Semester Spring semester
Subject type Mandatory
Academicians
Marko Tartes
Subject loads
Lecture 8
Practice 16
46
General description
Defining communication. Models of communication. Logos, ethos, pathos. Rational argument theory, persuasion. Propaganda and public relations. Media: media ethics, narrative paradigm theory, symbolic convergence theory. Advertisement, emotional appeals. Textanalysis.
Current rounds
None
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