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Subject 'Art of Persuation'

Name in Estonian: Veenmiskunst

Year:   2007/2008    2008/2009    2009/2010    2010/2011    2011/2012    

State codeI224
Study languageEstonian
Chair
Credit points 2 CP; 3 ECTS
Grading method Grade prelim

General description

Defining communication. Models of communication. Logos, ethos, pathos. Rational argument theory, persuasion. Propaganda and public relations. Media: media ethics, narrative paradigm theory, symbolic convergence theory. Advertisement, emotional appeals. Textanalysis.

Is taught in following curricula

2010: TS  
2009: TS  
2008: TS  
2007: TS  
2006: TS  
2005: TS  
2004: TS  
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