Subject 'Art of Persuation'Name in Estonian: Veenmiskunst
General descriptionDefining communication. Models of communication. Logos, ethos, pathos. Rational argument theory, persuasion. Propaganda and public relations. Media: media ethics, narrative paradigm theory, symbolic convergence theory. Advertisement, emotional appeals. Textanalysis.
Is taught in following curricula2010: TS 2009: TS 2008: TS 2007: TS 2006: TS 2005: TS 2004: TS
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