Subject 'Marketing Research'

Year:   2005/2006    2006/2007    2007/2008    2008/2009    2009/2010    

Uses of primary and secondary data in market intelligence. Defining the market research problem. Developing a research approach. Research methods. Data analysis methods. Communication of research studies. Future directions in marketing research.
Practical skills: Designing market research studies. Sampling. Questionnaire design. Data collection, preparation and analysis of survey data.

2010: TS  

2009: TS  

2008: TS  

2007: TS  

2006: TS  

2005: TS  

2004: TS